❝ In their bestseller Wikinomics, Don Tapscott and Anthony Williams showed the world how mass collaboration was changing the way businesses communicate, create value, and compete in the new global marketplace.
This sequel shows that in more than a dozen fields—from finance to health care, science to education, the media to the environment—we have reached a historic turning point. Collaborative innovation is revolutionizing not only the way we work, but how we live, learn, create, govern, and care for one another. The wiki revolutions of the Arab Spring were only one example of how rebuilding civilization was not only possible but necessary.
With vivid examples from diverse sectors, Macrowikinomics is a handbook for people everywhere seeking a transformation of industry and institutions by embracing a new set of guiding principles, including openness and interdependence. Tapscott and Williams argue that this new communications medium, like the printing press before it, is enabling nothing less than the birth of a new civilization. ❞
Tag: Media
❝ Noted media pundit and author of Playing the Future Douglas Rushkoff gives a devastating critique of the influence techniques behind our culture of rampant consumerism. With a skilled analysis of how experts in the fields of marketing, advertising, retail atmospherics, and hand-selling attempt to take away our ability to make rational decisions, Rushkoff delivers a bracing account of media ecology today, consumerism in America, and why we buy what we buy, helping us recognize when we’re being treated like consumers instead of human beings. ❞
❝ (Excerpt) In addition, there were the politics that plagued our ecstatic enterprises themselves, no matter how we twisted and squirmed to escape it. Many a commune, demonstration, or love-in wrecked on the twin shoals of property and control. Then, too, there were the political fires kindled by the friction of latter-day ecstasy cults rubbing up against the stiff hide of the old iguana-brained Establishment.
It is an understatement to write that Timothy Leary was privy to this stormy marriage of the mundane and the rapturous. Simultaneously observer and participant, Dr. Leary analyzed events around him even as he helped make them happen. Boundlessly energetic, keenly insightful, he was uniquely qualified to work both sides of Heisenberg Street. Imagine him studiously taking notes even as he skated on one foot along the vibrating rim of an indole ring. ❞
❝ When first published, Marshall McLuhan’s Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century. This edition of McLuhan’s best-known book both enhances its accessibility to a general audience and provides the full critical apparatus necessary for scholars. In Terrence Gordon’s own words, “McLuhan is in full flight already in the introduction, challenging us to plunge with him into what he calls ‘the creative process of knowing.'” Much to the chagrin of his contemporary critics McLuhan’s preference was for a prose style that explored rather than explained. Probes, or aphorisms, were an indispensable tool with which he sought to prompt and prod the reader into an “understanding of how media operates” and to provoke reflection.
In the 1960s McLuhan s theories aroused both wrath and admiration. It is intriguing to speculate what he might have to say 40 years later on subjects to which he devoted whole chapters such as Television, The Telephone, Weapons, Housing and Money. Today few would dispute that mass media have indeed decentralized modern living and turned the world into a global village. ❞